Wednesday, May 19th, 2021
8:00 AM to 11:45 AM

Cyberspace | Via Zoom

Business of Law Conference

Join us for the BBA’s inaugural Business of Law Conference. This conference will provide a comprehensive overview to understand and succeed in the business of law today. Sessions will cover the current state of the legal market in Boston, what clients want, how to understand and embrace legal technology to enhance your practice and meet client demands, and business development strategies for practitioners across all firm sizes and industries.

Live Sessions

8:00  AM – 8:55 AM
45 min panel
10 min Q&A 

2021 State of the Legal Market

  • Moderator: Elaine Blais, Partner, Goodwin
  • Panel Chair: William J. Rocha, General Counsel, Gold Medal Bakery Rocha GC, LLC
  • Panel Chair: Carolyn Manning, Director of Business Development, Mintz
  • Kevin Clem, Chief Commercial Officer, HBR Consulting
  • Silvia Coulter, Co-founding Principal, LawVision
  • Erica B. Murphy, Chief Human Resources Officer, Ropes & Gray
  • James Parker, General Counsel, Boston Celtics

Program Note: This session will be live-only.

9:05  AM – 10:00 AM
45 min panel
10 min Q&A 

Talent Management

  • Bronagh Fay, Attorney Recruiting Manager, Holland & Knight  
  • Tammie Garner, Director of Professional Development, Jackson Lewis 
  • Jennifer Moss, Managing Director, Major, Lindsey & Africa
  • Kia Scipio, Director of Diversity and Inclusion, Ropes & Gray

10:10  AM – 11:05 AM
45 min panel
10 min Q&A 

Cultivating Client Relationships In Times of Duress

  • Moderator: Deb Scaringi, Legal Marketing & Business Development Consultant, Scaringi Marketing
  • James Cobery, VP and General Counsel, The Kraft Group 
  • Kelly Harbour, Director of Client Relations & Innovation, Goulston & Storrs 
  • Damon Hart, Executive Vice President, Deputy Chief Legal Officer, Liberty Mutual Insurance  
  • Lisa Tittemore, Partner, Sunstein

11:15  AM – 11:45 AM

Elevating Your Brand & Promoting Your Presence 

  • James Barclay, Head of Client Success, Passle 
  • Jacqueline Dias, Business Development Manager, Mintz 
  • Lauren Iacono, Head of Digital and Social Communications, Alexion Pharmaceuticals, Inc.

Uncovering Opportunities and Pitching for Work in a Virtual Environment

  • Andrea Burke, Director of Client Development, WilmerHale 
  • Ryan MacDougall, Senior Director of Business Development & Marketing, Wolf Greenfield

11:55  AM – 12:25 PM

Thriving Lawyers: Attorney Well-Being as a Value Proposition

  • Filippa Marullo Anzalone, Professor of Law, BC Law  
  • Heidi Alexander, Director, SJC Standing Committee on Lawyer Well-Being
  • Laurie Cappello, Director of Well-Being, Mintz

Legal Technology

  • Gabriel Teninbaum, Assistant Dean of Innovation, Strategic Initiatives & Distance Education; & Prof. of Legal Writing at Suffolk University Law School 

On-Demand Session

Presented by USI Affinity

USI Affinity Presents: Essentials of Professional Malpractice and Cyber Liability Insurance

  • Greg Cooke, Vice President, USI Affinity

Brian Birke
Litigator & Senior Legal Editor
Thomson Reuters Practical Law


Phil Brown
Independent Practice
Brown Counsel

Stephen Hall

Carolyn Manning
Director of Business Development

Deborah Manus
Chair, Boston Office; Partner

William Rocha
General Counsel; Independent Practice
Gold Medal Bakery; Rocha GC, LLC

Deb Scaringi
Legal Marketing & Business Development Consultant
Scaringi Marketing


  • Boston Bar Members: $200.00
  • Government/Legal Services Members: $150.00
  • Standard Non-Members: $300.00

Not a BBA member? Contact us at to join today.

For questions about sponsorship opportunities, please contact Maggie DeMoura at

Thank You To Our Top Level Sponsors

the answer company Thomson Reuters logo
USI Affinity logo

Boston Bar educational programs are sponsored in part by the Joan B. DiCola Fund of the Boston Bar Foundation. This fund provides critical support for Boston Bar Association programs and initiatives that foster the education and professional development of lawyers. For more information on the BBF or this fund, please click here.

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